Building up a large follower base is no easy task, so you would assume that maintaining engagement would be easy to handle. Unfortunately, it’s much more difficult than it sounds.
Before we dive into what it takes to create a solid engagement strategy, let’s break down what social engagement really means.
In a nutshell engagement in social media is the ability to reach out to and get a response from a company (as a consumer), an audience (as a brand) or interactions (as a social influencer).
Another way to look at it is like this; Social media engagement is essentially like a long-term relationship. A healthy and committed relationship takes dedication, readiness to adapt, the ability to think about the future and ensure that you maintain an open communication with your followers.
Essentially, you can even say it’s generally just good manners. But when it comes to engaging with hundreds of thousands of followers, that can sometimes be easier said than done.
Improving engagement isn’t necessarily rocket science, but it does take dedication, and the eagerness to help others.
Think about it, how often have you messaged someone online with a healthy sized following only to feel like you’re talking to a brick wall. Happens pretty often, right? That’s a perfect example of how one shouldn’t act..
One thing to always keep in mind is this, there’s a massive audience out there ready to be targeted and reached through social media channels. This makes it even more crucial to know how to connect with your audience, which is why we’re providing 5 tips to improve your social media engagement and create a winning social engagement strategy.
5 TIPS TO INCREASE YOUR SOCIAL MEDIA ENGAGEMENT
By now we’ve seen that engaging your audience on social media is a great way to build a community of fans for your personal or business brand.
So, the question becomes what are some of the best time-tested, proven social engagement tactics that have worked for others in your niche, and how can you prove your success when you test them?
Here are 5 takeaways you should learn towards mastering your social media engagement strategy.
Go Live – When it comes to content distribution and sparking conversations, there are basically 3 ways to go about it. Text, audio and visuals. Those three mediums are locked into our DNA. With the rise of visual sharing sites ( Pinterest, Snapchat, Instagram, etc.), you can express yourself much more creatively through visual means. Images catch the audience’s attention and causes them to pause and take a look. Video can be even more powerful. But when it comes to really connecting and engaging with a social audience, live streaming video is a game changer for real-time engagement.
Plan and Monitor – There’s no lack of platforms to help keep track of social channels. Weather it’s hashtags, likes, shares, re-tweets, or keywords, setting up social monitoring channels will help ensure successful engagement strategies. Sites like HootSuite, Social Mention and Addictomatic use various crawlers and algorithms to determine who is seeing your social media posts and how they’re responding.
Post Daily – Social media is filled with content creators and brands all aiming for their audience’s attention. It’s easy to get distracted by the endless flow of social content being shared daily. Posting on a daily basis is a great way to keep your brand at the top of people’s newsfeeds with fun, smart,engaging and entertaining content. Frequent posting keeps your brand visible for customers. Remember that even if you do have a high follower count, they’re not all online at the same time, so posting daily and reposting your content at different times is always a good way to go. However. Too many posts per day begins to look like spam to users. Remember the first tip above. Keep it real!
Partnerships – This topic isn’t very frequently talked about, but we had to include it in this list. By working with others, you essentially build up a whole new and relevant audience which may have not previously been aware of your content. Think of creative ways to create content with others such as Instagram Story Takeovers, or creating YouTube video content together.
Keep it Real & Listen – At its core, social engagement is about being personal, and connecting with others at very basic human level. No one likes to feel like they’re being sold, just as no one wants to feel like they’re watching one long endless commercial. Keeping your social interactions personal, both about yourself and your audience gives followers a reason to stay and interact.