In the world of influencer marketing, YouTube is the pinnacle of social marketing and content creation. That is not to say, however, that anyone with a YouTube channel is an automatic win. Consistency and content will help give you the upper hand, and here’s what you need to do to make it happen.
If you’re creating content on a regular basis, publish it on a regular basis down to the exact time of day. Use your analytics to look at certain times when your subscribers are engaging with your content, pick something that looks good and then stick with it for at least three months. In fact, if you want to build a successful, profitable YouTube channel with a loyal following, consistency has been proven to be way more important than content. We’ll dive into that a little lower so read on.
There are additional challenges to keep in mind towards becoming top creator on YouTube. There is a minefield of brand ambassadors, and Key Opinion Leaders that have already established a massive following, which means that creating a name for yourself is a challenging task. That being said, the most recognizable YouTube influencers have reached their level of acclaim by promoting themselves in an authentic manner and carefully track; people watch them because of who they are as much the content they feature.
It’s important to stress that some of the big name YouTubers we know today started their journey as a hobby, without thinking of the business aspect that YouTube delivers. In fact, on average it took about 3 years before most of the top YouTubers we know today really started taking the platform seriously.
In order to help push your YouTube channel forward, we’ve prepared a few YouTube insights and takeaways for you to leverage.
Patience and dedication are perhaps the most important traits of successful creators. Given popular subject matter, consistent publishing schedules, skilled demographic targeting, and plenty of time spent on each video, creators will see an average subscriber growth rate of 216 percent in the first 3-5 years.
The longer a creator dedicates themselves to YouTube, the more likely they are to gain a substantial subscriber base. If a channel is still producing consistent content after five years, the creator has a one-in-five chance of becoming a trendsetter or celebrity. That being said, it’s essential to understand your YouTube engagement metrics to really understand who your content resonates with.
YouTube’s Creator Academy shares the following YouTube insights.
Fans are hungry for new and relevant content. Lightweight video formats allow you to get more content to your fans without the effort of creating a fully-polished video.
It really comes down to what inspires you, and what you’re passionate about.
Of course, there are tons of ideas and many ideas also overlap. For example, you can do a tutorial on an informational channel, but you can also do one as a vlogger. A good way to start is to look what other people in a specific niche and then brainstorm around it. It really helps to watch a lot of YouTube videos. 🙂
- House Tour
- Travel Vlog
- Reaction Video
- Video Response
- Performance (sing/dance/act/juggle…
- Blooper Reel of Yourself
For informational and business channels:
- Explainer Video
- Whiteboard Animation
- Science Experiments
- Event Footage
- Product Test
Quality & Consistency
Think of any TV show, magazine, or even YouTube channel that you follow. When each new addition or video comes out, do you have a general idea of what to expect? For people to subscribe to your channel, they should have an idea of what you’re going to be uploading. This doesn’t mean you’re always locked into playing one game or speaking on one topic but try to stick to a common overall theme.
Keep a tight schedule like for example if you want to post videos every Monday, Wednesday and Friday do that consistently. Have patience if you only have 5 subscribers things will get better. It won’t take a week to reach 100+ million subscribers. It takes dedication.
Consistency is one aspect of it, but so is the quality of your work. Follow your YouTube Stats and YouTube Insights. As mentioned above, YouTube engagement metrics are an essential part of building your long-term YouTube business plan.
People love watching videos that inspire them, weather that’s entertainment videos, reviews, sports, travel, or any other niche you may be focusing on. Spending the time to edit your videos, while infusing it with your own personal style is key.
Remember, the majority of the most subscribed channels are run by creators who started with no budget. They’ve become successful because they were forced to be resourceful and they focused on building relationships with their audience and with other channels. To take advantage of the platform in this same fashion you want to think like a creator and grow through collaborations.
Love What You Do
The only way you’ll really be able to keep up with the level of inspiration and creativity required in today’s noisy social channels is to truly love the work. Set your sights high on becoming a YouTube Partner for the channel customization options and features. If you don’t start out with the love of creating, chances are you will burn out before reaching your goals. Sure, the money may start coming in as a result of your work will be a cool added bonus, but for the most part, it’s really about the love of creation.
Nothing comes so fast and easy in life, learn to invest your time to get the needed work done. Work on your videos, do more videos. always update on daily or weekly basis as the case may be.
YouTube is constantly innovating the platform. Their mission is to continue to keep it fresh and deliver a superb experience for the viewers. The creators who build a successful channel understand that it involves a lot of hard work and truly see YouTube as a business.
That should be your mission as well. Make content that is helpful, educational, entertaining, or inspiring in some way. Continue to learn, reinvent, and adapt your content to keep it up to date.