To say that content is king is an understatement. Every day, millions of posts burst upon the web all aiming for the same goal, grabbing the audience’s attention.
So, the question is, what are you doing to gauge the success of your well-crafted vlog, tweet, Facebook or Instagram posts? More importantly; How do you convince businesses that you are indeed an influencer?
ANALYTICS TO THE RESCUE
There’s certainly no lack of social analytics tools available that deliver stats for social influencers. The real trick is filtering through the noise to really understand and relay stats that matter.
Take for example the widely used tool of Hashtagify. Hashtagify which generates the most relevant hashtags for a particular campaign. For example, if an influencer such as yourself publishes a campaign about a particular product using a specific hashtag, Hashtagify lets you track and analyze the results of specific hashtags.
But it doesn’t end there, Hashtagify also measures the impact of these hashtags over a given period. It will churn out a report on the number of impressions that the particular campaign generated, including any retweets or replies.
BONUS - This social media tool has another silver lining to it; it identifies top influencers on Twitter that can help you amplify your message. So, the next time you post something on Twitter, be sure to mention other fellow influencers that may broadcast your message to an even wider audience.
Another great social media analytics solution that can be found when it comes to using Twitter is Twitter Analytics. This tool probably the most underutilized and one of the most powerful tools at your disposal. It’s actually built right into your account, so you can access it in real time. Twitter Analytics delivers basic data you can use to build up your ‘Social Media Influencer’ case, like number of engagements per tweet, link expands, number of Retweets, replies, likes etc.
COUNT YOUR INSTAGRAM WORTH
Over 700 million people use Instagram monthly. Let’s assume each user carries out about five actions on Instagram each month — a very conservative estimate. That would mean Instagram users produce at least 35 billion data points every single month.
Owlmetrics - perhaps the most advanced Instagram analytics tool is Owlmetrics. This platform allows social media marketers to track data points like follower growth, follower engagement, and hashtag activity. It also helps your team monitor competitor activity and determine the optimal time to share content to quickly improve engagement and grow followers. Owlmetrics also tracks metrics such as gender, language, and monitors performance across demographic or location segments.
SOCIAL ANALYTICS BY BUFFER
If you want to schedule your Facebook, Google Plus and Twitter posts, then, Buffer is the right tool for you. But it does much more than just schedule your wonderfully crafted content. Like Hashtagify and Twitter Analytics, it also calculates the potential reach of each of your tweets. But wait, there's more to it to make you an effective influencer; it schedules your posts the way you desire. So, you can publish your posts at the time your demographic audience is most active online.
But how would you know when your audience is asleep or awake? That’s where Tweroid comes in. This solution delivers a powerful social analytics tool that actually researches the online presence of your followers. If you have not yet subscribed to this tool, then do it now. It has paid as well as free versions for its subscribers.
SLICE AND DICE YOUR DATA, THE GOOGLE WAY
It may sound trivial to most, but the fact is, many influencers still don’t understand the full potential of Google Analytics. GA tracks the performance of your blog on several parameters. Getting GA to actually track your website is extremely simple; all you need to do is register your website with GA, get a code and later paste it somewhere on your website. Having Google Analytics in your armoury is extremely important because it helps you understand not only where you audience is coming from, but also who they are.
Influencers need to know not only the quantity but also its quality for their audience, so that they can make the right decisions. Find out about your Bounce Rates, Time Spent on Website, New versus Returning Traffic and other important social stats.
To wrap it up, Influencer marketing is on the rise and it's not just for celebs anymore. The strategy is truly understanding your audience, the content they connect with and using data to increase your reach.